
People in
First Place
High performance, freedom and responsibility. Our team is driven by challenges that provide high professional and personal development. We understand that, to create incredible products, we need people with big dreams and the determination to achieve them.
Technologies we love!
We are Leal Apps
Our team is made up of people who are passionate about technology and health. Together, we combine technical knowledge and purpose to create solutions that transform well-being. We value collaboration, innovation and the commitment to making a difference in the lives of those who seek healthy habits.
Awards, testimonials and recognition
We are recognized and awarded in several areas, for our innovative actions focused on positively impacting people's lives and the world.

Jessica Veríssima
People and HR Leader
It has been a pleasure for me to work at Leal Apps since its inception. I have participated in the formation of the sectors and various structures that are now the pillars of the company. Our culture of continuous development is extremely visible on a daily basis, as every day I face new challenges in favor of our growth. I can safely say that Loyalty drives us!

Rayssa Keith
Social Media
Working at Leal Apps is much more than just a professional experience; it is embracing the #Leallover mindset, which means recognizing the value we have and understanding how our work positively impacts the environment around us. The culture of learning and collaboration is truly inspiring and motivates me to always seek new knowledge and contribute to success. In short, being part of Leal Apps has been a rewarding journey, full of opportunities to expand horizons and be part of something bigger than ourselves.
Our purpose

Helping people cultivate healthy habits, using technology as a tool to make this process simpler and more accessible.
Mission

To be a reference in technological solutions that promote healthy habits, combining high performance with freedom, responsibility and alignment with purpose.
Vision

Autonomy, commitment, communication, continuous development, honesty and collaboration guide our team and guide our decisions.
Values


Pedro Leal
CEO & Founder Leal Apps


Jessica Veríssima
People Leader


Italo Cruz
Lead Android Developer


Nathália Mendes
UX/UI Designer


Rayssa Moreira
Customer Success
Social Media


Rafael Badaró
Lead iOS Developer

Android Development
To build great Android apps, we use tools like Android Studio and version control systems like Git (integrated with Bitbucket). We develop with Kotlin and Java, applying MVVM architecture and practices like dependency injection and unit testing to ensure quality and scalability.

iOS Development
We create iOS applications with Xcode and Swift, ensuring performance and fluidity. We use Git for control and apply the MVVM architecture for organization and scalability. We integrate Firebase and Algolia for advanced features and incredible experiences.

Human Resources
We support our team with tools like Asana for task management, MS Teams for efficient communication, and TeamRetro for collaborative retrospectives. These features promote organization, alignment, and a productive work environment.

Governance
To ensure organization and transparency, we use Azure for infrastructure management and Bitbucket for version control. Tools like Asana and MS Teams strengthen communication and project management.

Accounting
We use Azure for secure data management and systems integration, ensuring accuracy and reliability in accounting processes.

1 / 5
2017
Having recently graduated in Computer Engineering, Pedro decided to build a portfolio of apps to stand out in the job market.
Passionate about bodybuilding, he invested many nights of sleep in developing a training app.
This is how the Gym WP app was born.
THE START

2 / 5
2018
Enthusiastic about the project and noticing its evolution, Pedro decided to continue developing apps independently.
Focusing on the health and well-being area, this year the first versions of the Alimente-se app were developed.
THE DECISION

3 / 5
2019
After thousands of users and being featured on Google Play, what was an individual project became a startup.
One person was no longer enough, that's when the first team members arrived.
FIGURE OUT

4 / 5
2020
Even with a small team, we achieved millions of downloads.
Beginning of the construction of the culture at Leal Apps, focused on freedom and high productivity.
ORGANIZATION

5 / 5
TODAY
Adapted to the Home Office culture, we continue to expand our team throughout Brazil.
We look forward to meeting our future co-workers and building amazing apps!
FOCUS ON THE TEAM